Sales and Brand Support
Fortune 500 National/International Consumer Products Manufacturer; The Clorox Company.
Analyze the marketing and sales efforts of a division of the company with emphasis on promotions. Present an analysis and opportunities for growth.
Action Taken -
Became familiar with the division that represented two entirely different areas of products each with their own very distinct as well as similar problems. Interviewed sales managers, field sales staff and different levels of the distribution chain. Evaluated the company marketing and sales efforts, distribution channels, competitive industry factors and promotional and incentive programs across the distribution levels.
Wrote an evaluation of the division's existing marketing and sales programs and recommended many opportunities for improved marketing and sales development that would dramatically improve the divisions marketing strategy and sales team efforts across their entire distribution levels including: new promotional avenues, improvements in marketing and sales communication, improving sales incentive programs, marketing development to help the sales effort and programs that would help customer trial and retention. Identified the larger underlying opportunities for growth and effectiveness for the division marketing and sales efforts. Recommendations included overall improvement in the areas of congruency, communication, building sales, maximizing program effectiveness and improved promotional and rewards programs. Included proposed new promotional program and questions I developed to help evaluate the performance of the marketing and sales efforts.